Intentiv
Sample audit

Opportunities

Below are the opportunities that the audit has identified that can improve your likelihood of getting recommended by AI. Tip: AI tools value explicitness, so make sure to be direct in your wording on your site when making improvements.

Red: Fix first

5

AI chooses competitors

Yellow: Improve next

13

AI is unsure or contested

Green: Protect

6

AI already understands the fit

Red: Fix first

5

High-impact gaps where AI is actively choosing competitors.

  1. 1

    Large group booking

    AI chooses Hyatt House

    Missing proof

    group-booking page.

    Recommended fix

    Add a group-booking inquiry page with block-rate info.

  2. 2

    Accessibility needs

    AI chooses Hyatt House

    Missing proof

    accessibility page.

    Recommended fix

    Create an accessibility page (ADA rooms, step-free routes).

  3. 3

    Surf trip on a budget

    AI chooses Beachside Inn

    Missing proof

    budget/value messaging and beach proximity page.

    Recommended fix

    Add a value/locations note clarifying beach access and parking.

  4. 4

    Pet-friendly family

    AI chooses The Ryder

    Missing proof

    pet policy page.

    Recommended fix

    Publish a clear pet policy with fees and amenities.

  5. 5

    Airport quick stay

    AI chooses The Ryder

    Missing proof

    airport access info.

    Recommended fix

    Note airport distance and early-checkout options.

Yellow: Improve next

13

Journeys where AI sees some fit, but competitors have clearer proof.

Green: Protect

6

Journeys where AI already understands why you are a strong fit.

Full opportunity backlog

63 additional leversbeyond each journey’s top fix